A brand’s guide to retail price alerts

Use MSRP if it reflects the everyday price you actually expect at that retailer. If your MSRP is $24.99 but the product normally sells for $19.99, setting the alert price at MSRP would flag its normal selling price.

Minimum advertised price, or MAP, serves a different purpose: it’s the minimum price specified in a brand’s advertising policy. You can use that amount as your alert price, but the threshold alone doesn’t determine whether a listing violates your policy.

Choose the price that answers your team’s question: “What price would prompt us to investigate further?”

Yes. Price Oversight lets you set different alert prices for the same UPC at different retailers.

If you expect your product to sell for $19.99 at one retailer and $21.99 at another, use those amounts as the alert prices for each retailer.

For planned Amazon promotions, such as Prime Day deals, you can leave your alert price at its everyday level. Price Oversight can distinguish those promotions from reductions on normal listings.

For promotions at other retailers, work with the Price Oversight team to confirm how monitoring should be set up.

No. It means the observed price is below the threshold you set.

The explanation might be a planned promotion, a competing offer for the same product, or a comparison involving a different pack size. Check the reason for the drop before deciding whether to challenge the comparison.