Resources
Make sense of your product’s retail price.
Practical guidance for setting alert prices, investigating price drops, and understanding what the retailer may have compared.
Retail pricing basics
Guides for brand and account teamsBuyer guide
How to choose retail price monitoring software for CPG brands
Compare product matching, retailer coverage, evidence exports, and pilot results before choosing a provider.
Read the guideChecklist
Retailer margin-request evidence checklist
Build a review packet with dated listings, pack comparisons, promotion records, and the funding calculation. Print it or download an editable copy.
Use the checklistGuide
What should my alert price be?
Start with your expected everyday price. Learn how retailer differences and planned promotions affect the threshold you choose.
Read the guideGuide
Why did my product’s retail price drop?
Look at promotions, pack sizes, and competing listings to understand what may have prompted a price change.
Read the guide
Guide
How do you compare prices across different pack sizes?
Check what each razor kit contains and document the differences before responding to a retailer’s margin request.
Read the guide
Guide
What evidence do you need for a retailer’s margin request?
Review a diaper margin request when one retailer keeps its price low after another retailer’s promotion ends.
Read the guideGuide
What should Amazon vendors check before funding a price match?
Learn what Amazon may have compared, how price-match funding differs from price protection, and what to gather before you respond.
Read the guide
Guide
How do you monitor Amazon prices during Deal Days?
Use Surge Days for hourly checks and distinguish planned deal pricing from a drop on a normal listing.
Read the guideReady to investigate your own products? Explore Price Oversight solutions →